FMCG
Developing innovative and aesthetic corporate tech solutions to extend their reach to the local and international stakeholders.
Company We Worked For
About the Company
Knorr Bangladesh is Unilever’s one of the biggest global brand which is available and operates in Bangladesh within the FMCG industry.
Technical Stack
NLP and AI Based Chat-bot.
Branding through Sharing Recipe
Knorr Bangladesh is Unilever’s one of the biggest global brand which is available in Bangladesh. They wanted integration of an ecommerce assistant chatbot for Knorr Bangladesh to enhance customer experience.
Problems
Consumers of Bangladesh were dissatisfied with this leading brand as they could not properly know about product details from FB page. Due to massive engagement in Facebook Posts and inboxes, customer management team failed to reply back to consumers efficiently. Users were interested to know about food preparation through Messenger.
Our Solution
ALICE has developed a complete customer experience management experience for Knorr Bangladesh by being integrated with their Facebook Page which automates over 75% of customer requests.
Through quick reply button, consumers easily can get knowledge about Knorr’s all products.
ALICE has a CMS which enables recipe sharing in both textual format and video through Messenger.
Within 6 months of bot integration Knorr has experienced increased user engagement.
Impact
User interaction increased by 10x with 92% user satisfaction rate.
About the Company
Knorr Myanmar is Unilever’s one of the biggest global brand which is available and operates in Myanmar.
Technical Stack
NLP and AI Based Chat-bot.
Our Solution
Knorr Myanmar presents Aunty Shwe Mi who help you to cook with exquisite recipes. Get all the information about Knorr with tasty recipes through her!
About the Company
Elson Foods is a Bangladesh based company and operates in FMCG industry.
Technical Stack
Ruby, Sinatra, AWS, PostgreSQL, Capistrano
About the Company
Study evaluations have found that a major advantage for an FMCG brand is to have an online presence with a corporate website that shall help brand owners in the power struggle with retailers.
Solution
We designed the complete user experience design (UX) in and developed the corporate website to enhance user satisfaction by improving the usability, accessibility, and efficiency of user interaction with websites.
The solution was developed for all the stakeholders’ for product information sharing.
Impact
With a large portfolio of industry leading web and mobile application development services, we know how to translate our solutions into the result of our client’s business growth. We work on cross-platform, responsive mobile apps. Where others struggle, we thrive for the most attractive user interface and secure backend system.
The client’s challenge was to create a corporate website to increase the brand’s online for the brands consumer’s and other stakeholders to showcase the brand’s product line to ensure the immediate availability in supplying chocolate and candy products.
The overall impact made the organization to achieve online presence with a faster and efficient product configuration method.
Words From Our Happy Clients
From concept to development, Misfit covers your entire project development cycle, no matter how diverse or complex your needs are. Read what our happy clients has to stay about us.
We rely on one of Misfit's product ALICE, which is super flexible and advanced platform which ensures that different Unilever brands can engage with the consumers and understand their behavior in the social media and digital space.
One of Misfit's product ALICE helped us to reach more customers through Facebook messenger with less resource but more efficiently.
Customers spend so much time in social media platforms and messaging apps that a product like ALICE from Misfit is essential for businesses to reach and target people where they live - social medias and messaging platforms.
After integrating one of Misfit's product ALICE in our e-commerce platform, both user retention rate and engagement have been observed unbelievably better through it’s instant interaction with customers and simplified auto broadcast features.
Let’s discuss your vision and implement the desirable solution for your FMCG business needs.
